KitKat

Being Diwali, one of my generous colleagues in office gifted me a pack of KitKat. This is the same KitKat from Nestle which was available sometime ago in 2 small variants among many, a 2 bar chocolate costing 5 bucks and a 4 bar costing 10. Out of curiosity, just checked the price, I was gifted the one costing Rs.10. To my utter dismay, I found that there were only 3 bars of chocolate instead of the usual 4. Very conviniently in a bid to rake up profits, the chocolate content is reduced by 25%! Was it not expected that people @ Nestle inform people about this. No KitKat for me, for now.

AIC Purpose

The single most purpose of this blog is to save Indian consumers from Marketing and Fine Print Gimmicks highly prevalent in malls, markets and shops. The idea of this blog is to share information which could help consumers to choose/purchase intelligently. Please feel free to share your experiences. Do remember to give out specific location and product details, as most gimmicks are location dependent.

Lets make the Indian Consumer Intelligent...